Goal: Create Great Quality Places
Lever 1: Safer traffic speeds across the city
We will introduce 20mph speed limits on specific roads in the city centre to improve safety and encourage walking, wheeling, and cycling.
- Timeline: Short Term
- Expected outcome: Fewer collisions, safer streets, and more active travel
- Success measures: Traffic collision data, mode share data
Lever 2: Public realm improvements
We will enhance key public spaces such as Queen Square, Milsom Quarter, Parade Gardens, and the Bath Riverline. These upgrades will make Bath more attractive for residents and visitors.
- Timeline: Short / Medium Term
- Expected outcome: More vibrant public spaces, increased footfall, stronger local economy
- Success measures: Visitor numbers, economic indicators, Community feedback
Lever 3: Residential street improvements
Delivery of a range of community-led measures to improve the safety and environment of residential streets and encourage more active travel.
- Timeline: Phase 1 – Short Term; Phase 2 – Short / Medium Term
- Expected outcome: More walking and cycling in residential areas
- Success measures: Mode share data, Community feedback
Lever 4: Create better and greener places
We will integrate planting and greening into all street improvement schemes to enhance biodiversity and climate resilience.
- Timeline: Short / Medium Term
- Expected outcome: Greener streets, improved wellbeing, increased active travel
- Success measures: Biodiversity indicators, Community feedback, mode share data
Goal: Improve Travel Choices
Lever 5: Bus priority on key corridors
We will design and deliver bus lanes and priority measures on major routes into the city, improving reliability and journey times.
- Timeline: Medium / Long Term
- Expected outcome: More people using buses, reduced congestion
- Success measures: Bus patronage data, journey time data
Lever 6: Active Travel Masterplan
We will implement the Active Travel Masterplan, creating safer routes for walking, wheeling, and cycling across Bath.
- Timeline: Medium / Long Term
- Expected outcome: Increased active travel
- Success measures: Mode share data
Goal: Reduce Vehicular Traffic Volumes
Lever 7: Making the most of our Interchanges
We will develop an Interchange Plan to improve Park & Ride sites and encourage mode shift at the city's edges.
- Timeline: Long Term
- Expected outcome: Fewer cars entering the city, more sustainable travel
- Success measures: Bus and Park & Ride patronage, mode share data
Lever 8: Managing car parking more effectively
We will expand Resident Parking Zones (RPZs) and develop a Parking Strategy to reduce car dependency.
- Timeline: Short / Medium Term
- Expected outcome: More people choosing alternative modes
- Success measures: Car park usage, journey time data
Lever 9: Coach Travel Strategy
We will create a Coach Strategy to support tourism and events like Bath Rugby and the Christmas Market.
- Timeline: Short Term
- Expected outcome: Better coach access, increased visitor numbers
- Success measures: Visitor numbers
Lever 10: Signage and Information
We will improve signage and wayfinding to guide vehicles and promote walking and cycling.
- Timeline: Short Term
- Expected outcome: Reduced congestion, better network efficiency
- Success measures: Journey time data, Engagement feedback
Lever 11: Freight management
We will develop a Freight Consolidation Strategy to reduce HGV traffic on unsuitable streets.
- Timeline: Short Term
- Expected outcome: Safer, quieter streets
- Success measures: Journey time data
Lever 12: Clean Air Zone (CAZ) Future Vision
We will explore the next phase of Bath's Clean Air Zone, aiming to further reduce emissions.
- Timeline: Short / Medium Term
- Expected outcome: Improved air quality
- Success measures: Air quality data
Lever 13: Workplace Parking Levy
We will investigate a levy on workplace parking to encourage sustainable commuting.
- Timeline: Short / Medium Term
- Expected outcome: Mode shift from car to public transport
- Success measures: Mode share data, journey time data
Lever 14: Business and University travel plans
We will continue working with employers and universities to promote sustainable travel plans.
- Timeline: Short / Medium Term
- Expected outcome: Informed travel choices
- Success measures: Mode share data, journey time data
Lever 15: School travel plans
We will support schools in delivering cleaner, greener travel options for pupils.
- Timeline: Short / Medium Term
- Expected outcome: Safer school journeys, reduced car use
- Success measures: Mode share data, journey time data
To see a timeline for our levers, please click here.
To find more about our levers, read the full Movement Strategy for Bath